SAIC MOTOR(SH:600104) Zhong Guo Jing Ying Bao·2025-09-03 07:32Core Insights - The MG brand has launched the new MG4 model, which features a limited-time subsidy price range of 65,800 to 99,800 yuan, marking a significant step in its "All in New Energy" strategy [1][6] - The MG4 has received over 45,000 orders since its pre-sale began on August 5, with more than 10,000 orders placed within 39 minutes of the announcement of the subsidy price [1][3] - The MG4 is notable for being the first mass-produced vehicle equipped with semi-solid-state batteries, which are expected to enhance safety and performance [3][5] Product Details - The MG4 lineup includes five models, with prices as follows: 65,800 yuan for the 437 version, 73,800 yuan for the 437 version, 80,800 yuan for the 437 version, 93,800 yuan for the 530 version, and 99,800 yuan for the semi-solid-state version [3][4] - The semi-solid-state version boasts a maximum range of 530 km and an energy density of 180 Wh/kg, achieved by reducing the liquid electrolyte content to 5% [3][5] Strategic Vision - MG plans to invest 10 billion yuan over the next three years to develop 13 new energy models, covering a range of price points from 100,000 to 200,000 yuan [1][6] - The brand aims to create a diverse product matrix that includes sedans, SUVs, crossovers, wagons, and sports cars, utilizing various powertrains including hybrid, range-extended, and fully electric options [2][6] Market Positioning - The MG brand is targeting the mainstream market with its new energy strategy, emphasizing a commitment to competitive pricing and technology accessibility [5][6] - The MG4's launch is seen as a critical move to re-establish the brand's presence in the competitive automotive market, particularly in the context of increasing electric vehicle adoption [7][8] Competitive Landscape - The entry of 3C brands into the automotive market is acknowledged as a challenge, with MG recognizing the need to adapt and learn from these competitors [8] - MG is actively pursuing strategic partnerships with leading 3C companies to enhance its technological capabilities and customer engagement [8]