GRANDJOY(SZ:000031) Hua Xia Shi Bao·2025-09-03 08:45Core Viewpoint - The implementation of the national standard "Residential Project Specification" on May 1 has made the construction standards for "good houses" more tangible, leading to a surge in market activity and sales among real estate companies [1][2]. Group 1: Market Response and Product Development - Real estate companies are actively responding to the "good house" policy by integrating its requirements into project planning, design, and construction, aiming to create high-quality housing that meets modern demands [2][4]. - The rapid iteration of housing products is a market phenomenon, with companies acknowledging that products are not necessarily outdated but are evolving to offer more value to customers in a declining market [2][4]. - China Resources Land has established the "China Resources Good House Scenario Laboratory" to conduct scientific research on housing products, collaborating with various enterprises to innovate and break traditional housing constraints through modular design [1][3]. Group 2: Consumer Needs and Technological Integration - The design of products in the China Resources Good House Laboratory breaks traditional housing limits by using modular spaces that can adapt to different area requirements, enhancing functionality [3]. - The application of new technologies such as BIM, prefabricated construction, and energy-efficient materials is improving construction efficiency and quality, providing technical support for "good houses" [5][6]. - Companies are encouraged to analyze consumer needs deeply and develop targeted products, such as age-friendly housing, while incorporating local cultural elements and new technologies to create unique market offerings [5][6]. Group 3: Competitive Landscape and Strategic Focus - The real estate market is undergoing significant adjustments, making the ecological status of companies a crucial competitive factor [6]. - China Resources Land emphasizes its brand philosophy of "natural source, reshaping you and me," while integrating its unique characteristics and ecological resources to establish a value proposition centered on "proactive health + scenario living" [6].