HAIDILAO(HK:06862) 3 6 Ke·2025-09-03 09:03Core Insights - Haidilao is expanding its business model by introducing a "Super Dessert Station" in Shanghai, offering over 30 products including beverages and desserts, with more than 90% priced under 15 yuan [1][2] - The dessert station aims to cater to both Haidilao's hotpot customers and other shoppers, tapping into non-dining consumption periods and enhancing social dining experiences [1][2] - The dessert market in China is projected to grow significantly, with a market size of 171.5 billion yuan in 2024 and an expected compound annual growth rate of approximately 8% [2] Business Model Innovation - The launch of the dessert station is part of Haidilao's modular strategy, combining hotpot with various personalized modules, transitioning from a single-category to an ecological matrix approach [2] - Haidilao's recent opening of a community store in Beijing emphasizes a "light store model" that offers a variety of dining options, including hotpot, snacks, and delivery services, catering to diverse consumer needs [3]