AI搜索引擎，苹果决定自研

Core Viewpoint - Apple is developing its own AI search engine, codenamed "World Knowledge Answers," to compete directly with ChatGPT and Perplexity, with a planned launch in spring 2026 [1][10][9]. Group 1: AI Search Engine Development - Apple plans to integrate the new AI search engine into Siri, allowing users to ask questions and receive concise answers by aggregating information from the web [11][12]. - The company is considering a partnership with Google to utilize Google's AI models for some functionalities of Siri [13][17]. - The collaboration with Google is significant as it has historically been a partner in internet search, contributing approximately $20 billion annually to Apple [15]. Group 2: Market Reaction - Following the announcement of the AI search engine plans, Apple's stock price rose by 3.8%, marking the largest single-day increase in nearly a month [5]. Group 3: Talent Acquisition and Retention - Apple is facing a talent crisis, having lost 10 AI team members in a short period, including key figures who joined competitors like Meta and OpenAI [22][23][27]. - The company is actively seeking acquisition opportunities to bolster its talent pool, particularly in AI [20][21].