SAIC MOTOR(SH:600104) Hua Xia Shi Bao·2025-09-04 04:39Core Viewpoint - The domestic sedan market is at a crossroads of technological iteration and user demand upgrade, with SAIC Roewe introducing the M7 DMH as a breakthrough in the face of intense price competition and user expectations for real-world efficiency and quality [2][3] Group 1: Product Launch and Features - SAIC Roewe launched the M7 DMH at the Chengdu Auto Show, featuring the self-developed DMH 6.0 super hybrid system, achieving a pure electric range of 160 km, a comprehensive range of 2050 km, and a fuel consumption of 2.57 L per 100 km [2] - The M7 DMH incorporates a pioneering 21-in-1 hybrid management architecture and offers lifetime warranties on its three electric components, establishing a comprehensive technical and safety barrier [2][4] Group 2: Market Dynamics and User Insights - The hybrid market is experiencing a "pseudo-involution," where some manufacturers reduce battery capacity and electric range to lower prices, negatively impacting user experience [3] - SAIC Roewe's strategy focuses on addressing user pain points, emphasizing long electric range, low fuel consumption, and reliable vehicle assurance, encapsulated in the M7 DMH [3][8] Group 3: Technological Advancements - The DMH 6.0 system features an industry-first 21-in-1 chip integration, enhancing power response speed and reducing energy loss by 30% compared to traditional architectures [4][5] - The system's design allows for optimized layouts that balance performance, economy, and noise, vibration, and harshness (NVH) characteristics [4] Group 4: Organizational Restructuring - The launch of the M7 DMH represents a systemic restructuring within SAIC Passenger Vehicles, aiming for a unified operational framework across its brands [6] - The restructuring includes a focus on integrating R&D, marketing, and supply chain processes to enhance efficiency and responsiveness to market demands [6] Group 5: Market Performance and Future Outlook - SAIC Passenger Vehicles reported retail sales of over 814,000 units in 2024, with significant growth in the first half of 2025, indicating a positive market response to the restructuring and new product offerings [7] - The M7 DMH aims to shift the competition in the 100,000-level hybrid market from price wars to a comprehensive competition based on technology, experience, and value [8]