预制菜深度调整 味知香、千味央厨业绩踩刹车

Core Viewpoint - The enthusiasm for the prepared food industry appears to be cooling, as major companies report disappointing financial results, indicating a shift towards a new adjustment phase in the industry [2][3]. Financial Performance - Weizhi Xiang reported a revenue of 343 million yuan in the first half of the year, a year-on-year increase of 4.7%, but its net profit attributable to shareholders decreased by 24.5% to 31.95 million yuan [1]. - Qianwei Yangchu's revenue fell by 0.7% to 886 million yuan, with a net profit drop of 39.7% to 35.79 million yuan [1]. - Anjixin's revenue slightly increased by 0.8% to 7.604 billion yuan, but its net profit decreased by 15.79% to 676 million yuan, marking the first decline in mid-term net profit since its listing [1][3]. Industry Challenges - Rising raw material prices have been a common concern among these companies, with Weizhi Xiang noting that increased costs have compressed profit margins [1][2]. - Qianwei Yangchu highlighted significant profit pressure due to raw material price fluctuations [1][3]. - Anjixin attributed its profit decline to rising costs and intensified competition leading to increased promotional efforts [1]. Market Dynamics - The prepared food market in China reached a scale of 485 billion yuan in 2024, growing by 33.8%, with expectations to reach 749 billion yuan by 2026 [6]. - The number of registered prepared food companies has exceeded 28,000, with approximately 13,000 new registrations in the past year [6]. - Despite market growth, there are concerns about inconsistent execution standards and food safety issues within the industry [6]. Consumer Perception - Consumer feedback indicates a need for improved brand perception, as many still associate prepared foods with convenience but lack trust in quality [5]. - The conversion rate from consumer interest to actual purchases remains low, suggesting that companies need to enhance brand value and consumer trust [5]. Regulatory Environment - New food additive standards will be implemented in February 2025, requiring companies to adjust product formulations and labeling to ensure safety [7]. - These regulations are expected to raise the entry barriers for the prepared food industry, promoting a more standardized and professional market environment [7].