Shanghai Lily&Beauty (SH:605136) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-04 15:10Core Viewpoint - The e-commerce operation industry is experiencing a stark contrast in performance in the first half of 2025, with significant disparities among listed companies, highlighting the need for transformation and adaptation in a competitive landscape [1][15]. Group 1: Company Performance - Ruoyuchen achieved a remarkable revenue growth of 67.55%, with total revenue reaching 1.319 billion yuan and a net profit increase of 85.60% to 72 million yuan, driven by strong performance in its self-owned brand business [10][15]. - Liren Lizhuang reported a revenue decline of 13.98% to 830 million yuan and a net loss of approximately 33 million yuan, marking a staggering 1315.98% drop in profit, attributed to weak consumer demand and the termination of partnerships with key brands [5][6]. - Baozun, despite a revenue increase of 5.63% to around 4.6 billion yuan, faced a net loss of 97 million yuan, which is a 6.23% increase in losses compared to the previous year [6][10]. - Yiwang Yichuang experienced a revenue decline of 14.3% to approximately 530 million yuan, but managed to increase its net profit by 5.83% to around 71 million yuan [10][11]. - Qingmu Technology reported a revenue increase of 22.75% to 668 million yuan, but its net profit decreased by 22.96% to approximately 51.7 million yuan due to increased marketing expenses [11]. - Kaichun's revenue fell by 21.67% to 162 million yuan, with a net profit of 300,890 yuan, down 16.17% [11]. Group 2: Industry Trends - The e-commerce user growth rate is slowing, and competition for traffic within platforms is intensifying, leading to rising customer acquisition costs and squeezing profit margins for operation companies [2][12]. - The fragmentation of traffic sources, with the rise of platforms like Douyin and Xiaohongshu, has contributed to the challenges faced by traditional e-commerce operators [2][12]. - Companies that fail to adapt to full-domain operations and continue relying on traditional "shelf e-commerce" models are likely to struggle in the evolving market [3][12]. - The shift towards a "stock era" in e-commerce necessitates a focus on transformation and innovation to survive and thrive in a competitive environment [15][17]. - The overall online retail sales in China reached 74.295 billion yuan in the first half of 2025, growing by 8.5%, indicating that e-commerce still plays a crucial role in the consumer market [16].