业绩雪崩的“徽酒老二”迎驾贡酒，想起来重新聚焦主业了

Core Viewpoint - The company, Yingjia Gongjiu, has experienced significant declines in revenue and profit during the first half of 2025, marking its worst performance since 2021, amidst a challenging industry environment [1][5][10]. Financial Performance - Revenue for the first half of 2025 was 3.16 billion yuan, a decrease of 16.89% compared to the same period last year [2][5]. - Net profit attributable to shareholders was 1.13 billion yuan, down 18.19% year-on-year [2][5]. - Operating cash flow fell by 48.3% to 316.65 million yuan [2][11]. - Total assets decreased by 6.03% to approximately 12.58 billion yuan [2]. Market Position and Competition - Yingjia Gongjiu's market position as the "second in Anhui" is under threat, with significant competition from both local and national brands [3][14]. - The company is facing pressure from competitors like Gujing Gongjiu, which reported revenue growth, while Yingjia Gongjiu's revenue has fallen behind by over 100 million yuan [14]. - The company has seen a notable decline in both domestic and provincial sales, with provincial revenue down 12% and provincial revenue down over 30% [11]. Strategic Focus - The company is attempting to refocus on its core business by divesting from non-core assets, such as the sale of its hotel business [15]. - Yingjia Gongjiu's product line is heavily reliant on its high-end "Dingcang" series, which now accounts for nearly 60% of its revenue, indicating a risk if this segment underperforms [11][16]. Future Outlook - The company has set ambitious targets for 2025, aiming for revenue of 7.6 billion yuan and net profit of 2.62 billion yuan, which may be overly optimistic given current performance trends [12][16]. - To maintain its market position, Yingjia Gongjiu must adapt to changing consumer preferences and potentially diversify its product offerings to attract younger demographics [16].