Seek .(US:SKLTY) 3 6 Ke·2025-09-05 05:07Core Insights - The rise of DeepSeek has created a new market for Generative Engine Optimization (GEO), which aims to influence AI-generated answers to increase product visibility and traffic [1][3][5] - The GEO market is rapidly becoming competitive, with a significant increase in service providers, estimated to be between 500 to 1000 companies [3][5] - Traditional growth methods are stagnating, leading brands to seek new avenues for traffic, with GEO seen as a potential solution [5][18] Group 1: GEO Market Dynamics - GEO services are priced between thousands to tens of thousands of yuan, with a standardized process involving the creation of tailored articles for AI [6][8] - The effectiveness of GEO relies on understanding the preferences of different AI models, which requires continuous interaction and analysis [9][10] - The market is characterized by a high degree of service homogeneity, making differentiation challenging for providers [6][18] Group 2: Challenges and Limitations - The results of GEO are difficult to measure and maintain over time, as they are influenced by various factors including user context and model algorithms [15][17] - Many brands are experiencing anxiety over the effectiveness of GEO, with some resorting to extreme measures to ensure visibility [5][18] - The perception of GEO as a brand advertising tool rather than a performance advertising tool is growing, with limited actual conversion rates [18][30] Group 3: Information Pollution and Governance - The rise of AI-generated content has led to concerns about information pollution, with many low-quality articles flooding the internet [22][24] - Companies are employing various tactics to manipulate AI training data, leading to a cycle of content quality degradation [20][27] - Platforms are beginning to implement stricter governance measures to combat information pollution, but challenges remain due to the complexity of identifying intent in generated content [26][29] Group 4: Future Outlook and Strategies - The GEO market is expected to evolve as companies seek to establish clearer rules and standards, particularly as AI platforms begin to commercialize [37][38] - Successful engagement with AI models will require a shift from traditional content strategies to more sophisticated approaches that prioritize quality and relevance [32][36] - Companies that have not previously engaged in online marketing may find new opportunities in GEO, as it offers a way to establish an online presence [36]