Core Insights - The innovative retail model "361° Super Product" has successfully integrated online and offline sales through Douyin's local life service platform, creating an efficient O2O shopping experience [2][6][7] Group 1: Store Opening Success - The first "361° Super Product" store opened in Shijiazhuang on December 27, achieving over 6,000 customer visits and sales exceeding 250,000 yuan on the opening day [3][6] - Prior to the opening, significant resources were allocated to Douyin for promotions, resulting in pre-sales of vouchers worth hundreds of thousands of yuan [6][7] - The store's opening attracted over 30% new customers through Douyin's local life services [7] Group 2: Marketing and Customer Engagement - The company utilizes high-density live streaming and influencer promotions to effectively communicate store opening information, contrasting with traditional marketing methods [6][12] - Monthly strategy meetings are held to review data and set future strategies, ensuring continuous engagement and promotional activities [12] Group 3: Operational Efficiency - The "361° Super Product" model transforms traditional retail by actively seeking customers online, thus reducing reliance on foot traffic [9][14] - The store operates efficiently with a small team, leveraging digital tools for customer engagement and reducing labor costs [14][16] - The introduction of a "zero commission" policy by Douyin has further incentivized retail operations, leading to significant growth in the number of apparel brands joining the platform [16]
一张抖音团购券带货又拉新，361°超品实体店掌握了什么新玩法？