抖音电商严管带货视频锚点，打击违规挂载行为

Core Viewpoint - Douyin E-commerce Safety and Trust Center has announced measures to address violations related to the product anchor feature, which is crucial for enhancing interaction between merchants, creators, and users [1][3] Summary by Sections Violations Identified - Some creators use vague titles like "shopping" or "enhancing home happiness" when attaching anchors, failing to specify the actual product, which confuses users [1] - Merchants have been found altering official product names, including typos or missing symbols, affecting readability and professional image [1] - Certain accounts mislead users by exaggerating promises or fabricating platform features to encourage clicks on anchors [1] - Instances of unrelated products being linked to video content have been reported, such as a title for "pistachio snacks" with no relevant content in the video [1] Governance Measures - The Douyin E-commerce Safety and Trust Center has implemented a series of governance measures and reiterated compliance requirements [3] - Anchor titles must be clear and accurately label specific products or services, avoiding typos and ambiguity [3] - Video content, anchor titles, and detail pages must be consistent to ensure users can trust what they see [3] - Clicks on anchors must be based solely on user consent, prohibiting any misleading or inducement practices [3] Commitment to Trust - The product anchor serves as a bridge between products and consumers, as well as a trust link between merchants and users [3] - Douyin E-commerce will enhance supervision of the anchor feature through strengthened review and identification mechanisms to ensure consumer confidence [3] - The platform calls on all merchants and creators to adhere to rules to foster a transparent and trustworthy e-commerce environment [3]