Core Insights - The new generation BMW iX3, BMW's first mass-produced model of the new generation, was globally unveiled in Munich on September 5, with a China-specific version being developed and produced in Shenyang, set to debut within the year and achieve mass production by 2026 [2] - The iX3 represents a milestone in BMW's electrification and intelligent transformation, integrating the company's century-old automotive philosophy with a deep understanding of Chinese culture and advanced technological innovations [2][16] - BMW's Chairman, Zipse, emphasized that all BMW products will benefit from the innovations of the new generation, marking the beginning of a new era for the brand [2] Design Philosophy - The new generation BMW iX3 features a "Monolithic" design language that pays homage to classic models while looking towards the future, showcasing a modern interpretation of BMW's visual experience [4] - The design incorporates high recognition, subtle technological innovations, and emotional elements, reinterpreting design innovation in the context of the smart era [4] - The exterior design honors classic elements from the 1960s BMW 1500, maintaining iconic features while integrating advanced lighting technology [4] Intelligent Cabin Design - The cabin design follows the "less is more" philosophy, focusing on driving experience and reducing digital anxiety, which is a modern interpretation of BMW's DNA [5] - The iX3's cabin includes innovative interfaces such as 3D head-up display and panoramic display, enhancing user interaction while keeping the driver's focus on the road [7] - The design aims to provide a more emotional experience with minimal distractions, ensuring high efficiency and user engagement [7] Technological Advancements - The new generation BMW iX3 is equipped with an upgraded sixth-generation electric drive system, featuring a revolutionary cylindrical battery and a new 800V high-voltage platform, setting new benchmarks for range and charging speed [9] - The battery pack utilizes a "cell to pack" design, integrating cells directly into the battery structure, which reduces weight and enhances aerodynamics [9] - The vehicle can achieve over 400 kilometers of range with just 10 minutes of charging, addressing user concerns about range anxiety [9] AI and Control Systems - The iX3 features a self-developed "Energy Intelligence Control System" that supports remote software upgrades, enhancing the vehicle's performance and user experience [10] - The BMW Dynamic Performance Control system, integrated into the new generation models, offers precise driving experiences and efficient energy recovery [11] - The system processes information with a response time of less than 1 millisecond, significantly improving driving dynamics [11] Market Adaptation - The new generation BMW iX3 is specifically tailored for the Chinese market, incorporating local digital ecosystems and optimizing user interactions based on local driving behaviors [14] - The vehicle will feature a customized AI assistant developed in collaboration with Alibaba, enhancing user interaction through advanced language processing capabilities [15] - BMW has partnered with top Chinese battery suppliers to initiate trial production of cylindrical battery packs in Shenyang by the end of 2024, ensuring that Chinese users will experience advanced electric mobility first [15] Future Outlook - BMW plans to launch over 40 new or upgraded products globally by 2027, each incorporating the innovations of the new generation, marking the beginning of a new electric era for the brand [16]
“脱胎换骨”式革新，深度契合中国市场，宝马新世代BMW iX3全球首发