
Core Insights - The convenience food industry is facing challenges from the rise of delivery services, prompting companies to innovate and adapt their products to meet consumer demands [1][5] - Master Kong has introduced a new product called "He Mian," which utilizes RP fresh-lock technology to enhance the taste and quality of instant noodles, positioning it as a meal alternative [1][10] - The company has successfully launched over 30 new flavors since 2025, demonstrating its ability to meet diverse consumer needs and maintain a competitive edge in the market [3][18] Product Innovation - "He Mian" is designed to provide a complete meal experience with a combination of wide noodles, large chunks of meat, fresh vegetables, and a rich broth, all ready in just four minutes [8][9] - The product addresses the needs of young professionals who seek quick yet high-quality meal options during busy workdays [9][10] - The use of advanced technologies, such as aerospace temperature control and RP fresh-lock, enhances the product's quality and consumer perception, breaking the stereotype that instant food is inferior [15][17] Market Positioning - Master Kong's strategy focuses on identifying and addressing unmet consumer needs, transforming potential demands into actual consumption [10][18] - The company has established a comprehensive pricing strategy, offering products ranging from 3 to 20 yuan to cater to various consumer segments [10] - By leveraging technology and innovation, Master Kong aims to shift the industry focus from price competition to quality and efficiency [17] Industry Trends - The convenience food sector is experiencing a shift towards innovation and quality improvement, as highlighted by industry analysts [5][14] - Master Kong's approach to product development emphasizes the importance of understanding consumer trends and preferences, allowing it to stay ahead of competitors [18] - The company's commitment to food safety and quality has positioned it as a leader in the industry, setting higher standards for competitors [14][15]