Hisense V.T.(SH:600060) Ren Min Wang·2025-09-06 02:12Core Insights - Hisense officially announced its role as the global official sponsor for the 2026 FIFA World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1][2] - The partnership with FIFA is expected to enhance viewing experiences through advanced RGB-Mini LED and AI technologies, emphasizing the themes of "colorful, AI, and passion" [1] - Hisense's CEO highlighted the historical collaboration with FIFA, which has evolved from brand cooperation to content collaboration, and now includes technological support for video assistant referee systems [1] Company Performance - Hisense's sponsorship of top-tier sports events has significantly boosted its brand development, with overall revenue increasing by 70% and overseas revenue growing by 160% since 2018 [2] - The brand value of Hisense has risen by 156%, and its overseas brand awareness has increased by 87% [2] - The third sponsorship signifies a deepening strategic partnership with FIFA and marks a new stage in Hisense's global expansion and brand building efforts [2]