Core Insights - The tea beverage industry is experiencing a clear trend towards "richness" in product offerings for the autumn and winter seasons, with major brands launching new "rich" products [1][2][11] Product Innovations - Leading brands like Heytea and Shàngshàng Āyí are introducing new products that emphasize a rich flavor profile, utilizing ingredients such as cheese, butter, and yogurt to enhance the creamy taste [3][5] - The introduction of rich tea bases, such as matcha and Thai tea, is becoming increasingly popular, with brands like Heytea and Starbucks incorporating these flavors into their offerings [7][9] Consumer Preferences - The shift towards richer flavors reflects a change in consumer preferences, moving away from the previously dominant refreshing beverages to more satisfying and indulgent options [13][25] - The current trend emphasizes a balance of flavors, incorporating salty elements to avoid excessive sweetness and enhance the overall taste experience [14][16] Market Trends - The popularity of grain-based beverages, such as corn and rice drinks, is rising, as they provide a natural richness that aligns with consumer desires for satisfying yet not overly sweet options [22][24] - The "richness" trend is also creating opportunities for classic beverages to be reimagined, with brands focusing on high-value, regionally distinct ingredients to enhance product appeal [25] Future Outlook - The industry is expected to continue innovating around the themes of "rich dairy products + health-conscious ingredients + original tea bases + herbal elements," catering to evolving consumer tastes while maintaining a focus on richness [25]
奶茶悄悄变“浓”，喜茶、沪上阿姨、1点点都在推这款