格力高管称35年不参与价格战，坚持价值战长期主义

Core Viewpoint - Gree Electric Appliances emphasizes its long-term commitment to value over price competition, despite facing a decline in revenue and industry challenges [1] Financial Performance - In the first half of 2025, Gree Electric reported a revenue of 97.325 billion yuan, representing a year-on-year decrease of 2.46% [1] Industry Context - The company acknowledges a macroeconomic slowdown in consumer spending and increasing price competition within the industry [1] Management Philosophy - Gree's market director, Zhu Lei, asserts that the company has never engaged in price wars over its 35-year history, focusing instead on a strategy of value creation [1]