Shanxi Xinghuacun Fen Wine Factory (SH:600809) Sou Hu Cai Jing·2025-09-06 23:45Core Viewpoint - The company aims to promote high-quality development in the liquor industry while integrating traditional practices with innovative approaches [1][3]. Group 1: Company Operations - The company operates as a state-owned enterprise under Shanxi Xinghuacun Fenjiu Distillery Co., Ltd., focusing on the national brand operation center for Xinghuacun liquor [1]. - It has established a comprehensive compliance system that adheres to national liquor industry regulations, including product traceability and quality control [3]. - A digital traceability platform has been developed, allowing consumers to check product brewing batches and logistics information in real-time [3]. Group 2: Industry Contribution - The company is actively involved in promoting the cultural value of Qingxiang liquor by organizing forums and releasing consumption trend reports [3]. - It is exploring digital transformation in the liquor industry through a dual-track model of online brand operation and offline experience services, targeting younger consumers [3]. - The "Xinghuacun Liquor Digital Marketing Plan" is expected to drive a 45% year-on-year increase in online sales for 2024, providing replicable practices for traditional liquor enterprises [3]. Group 3: Market Impact - The company has built an operational network covering over 30 provinces and cities nationwide, contributing to the steady increase in market share for Xinghuacun liquor [5]. - By sharing operational experiences and management standards, the company supports the growth of regional liquor distributors [5]. - The company will continue to act as an "industry promoter," focusing on quality, cultural dissemination, and innovative models to contribute to the high-quality development of the liquor industry [5].