TCL TECH.(SZ:000100) Sou Hu Cai Jing·2025-09-07 00:14Core Viewpoint - TCL showcased its innovations in smart terminals, semiconductor displays, and renewable energy at IFA 2025, emphasizing its role as a global partner of the Olympics by creating a winter sports-themed exhibition area [1][3]. Group 1: Product Innovations - TCL introduced the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV, focusing on visual health with features like eye protection and energy efficiency [3]. - The company presented a flagship smartphone and tablet with anti-glare, non-reflective, and flicker-free display technology, marking a significant advancement in visual health products [3]. - In the home appliance sector, TCL launched the C7 fresh air air conditioner, featuring an "AI sleep" function that utilizes innovative radar technology to enhance sleep quality [5][6]. Group 2: AI and Interactive Experiences - TCL's latest AI/AR glasses, including the world's smallest mass-produced full-color MicroLED waveguide AR glasses, attracted significant attention at the event [8]. - The company created an immersive experience with the AiMe robot, allowing users to engage with cutting-edge technology in a winter sports-themed environment [8]. Group 3: Market Position and Growth - TCL has been active in the European market for over 20 years, successfully transitioning from high-end markets in Europe and the US to a global presence [8]. - The company has seen continuous growth in overseas sales of its products, including TVs, air conditioners, refrigerators, and AR glasses, driven by innovation and deep consumer insights [8].