Core Viewpoint - The company reported a decrease in revenue for the first half of 2025, but a significant increase in net profit, indicating improved profitability despite challenges in sales [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 1.223 billion yuan, a year-on-year decrease of 2.93%, while net profit attributable to shareholders reached 108 million yuan, a year-on-year increase of 227.96% [1]. - The company's gross margin for H1 2025 was 58.61%, an increase of 3.22 percentage points year-on-year, attributed to lower raw material costs and improved supply chain efficiency [2]. - The net profit margin for H1 2025 was 8.83%, reflecting an increase of 6.22 percentage points year-on-year [2]. Store Operations - The total number of stores as of the end of H1 2025 was 2,864, with a net closure of 167 stores, a significant reduction compared to the previous half [1]. - The average revenue per self-operated store and franchise store increased by 12.75% and 8.56% year-on-year, respectively [2]. - The company has focused on optimizing store operations and enhancing brand image, with plans for further improvements in the second half of 2025 [3]. Product and Channel Strategy - The company has introduced new high-cost performance products and region-specific flavors to enrich its product matrix [1]. - In H1 2025, revenue from self-operated stores, online channels, and franchise operations was 712 million yuan, 170 million yuan, and 267 million yuan, showing year-on-year changes of +2.22%, -4.18%, and -18.56%, respectively [1]. - The company is expanding its distribution channels, including membership stores and snack wholesale channels, which are expected to contribute to revenue growth in the second half of 2025 [3]. Profit Forecast and Valuation - The company has revised its net profit forecasts for 2025-2027 to 191 million yuan, 241 million yuan, and 307 million yuan, representing increases of 33.9%, 38.3%, and 51.3% from previous estimates [3]. - The projected earnings per share (EPS) for 2025-2027 are 0.09 yuan, 0.11 yuan, and 0.14 yuan, with corresponding price-to-earnings (P/E) ratios of 24, 19, and 15 times [3].
周黑鸭(1458.HK)2025年中报点评：改革成效初显 盈利能力恢复