KWEICHOW MOUTAI(SH:600519) Bei Jing Shang Bao·2025-09-07 13:02Core Viewpoint - The article discusses the sale of counterfeit "Five-Star Moutai" liquor online, highlighting the need for vigilance against fraud in the alcohol market, particularly as online sales increase. Company Summary - A video by a blogger named "Anti-Fraud Lao Chen" raised concerns about a live-stream sale of "Five-Star Moutai" at an unusually low price of 138 yuan for two bottles, prompting inquiries to Guizhou Moutai Co., Ltd. [3][5] - Guizhou Moutai confirmed that the "Five-Star Moutai" being sold was counterfeit and is currently investigating the matter [3][5]. - The packaging and labeling of the counterfeit product were found to differ from the authentic "Five-Star Moutai," which correctly displays "Guizhou Moutai" on its packaging [5]. Industry Summary - The rise of online sales in the liquor market has led to increased instances of counterfeit products and misleading branding, with some brands mimicking the packaging of well-known products to attract consumers [8]. - Experts indicate that these market irregularities are driven by the desire to capitalize on the popularity of established brands, and the shift to online sales has made regulation and enforcement more challenging [8]. - The complexity of addressing these issues is compounded by consumer behavior, as some individuals purchase counterfeit products for status or bragging rights, further perpetuating the problem [8].