用一杯咖啡链接全球 瑞幸咖啡亮相第二十五届中国国际投资贸易洽谈会

Core Viewpoint - The 25th China International Investment Trade Fair (CIFIT) was held in Xiamen, showcasing the strength of Chinese brands like Luckin Coffee, which served high-quality coffee to over 80,000 global guests, emphasizing its role in connecting local and global markets [1][4]. Company Summary - Luckin Coffee participated as the "exclusive designated coffee brand" at CIFIT, highlighting its strategic positioning and support for Xiamen's development strategy [3]. - The company set up two pop-up stores and two sponsorship points during the event to enhance the coffee experience for international guests [3]. - As one of China's largest coffee chains, Luckin Coffee sources high-quality coffee beans from around the world and operates over 26,000 stores domestically, providing premium coffee products and services [3]. Industry Summary - The CIFIT, organized by the Ministry of Commerce of the People's Republic of China, is a significant international investment event that attracts representatives from nearly 100 countries and international organizations, focusing on global investment trends [1]. - Industry analyst Zhu Danpeng noted that Luckin Coffee leverages Xiamen's geographical advantages and industrial foundation to connect with global resources, enhancing its competitive edge [6]. - The company's approach of "rooting in the local market while linking globally" serves as a model for domestic brands aiming for high-quality development and globalization [6].