Core Viewpoint - The stock of Shangmei Co., Ltd. (02145) has risen over 5%, currently up 5.42% at HKD 98.2, with a trading volume of HKD 63.942 million. This increase is attributed to strong performance in the beauty category on Douyin, particularly for domestic brands like Han Shu, which has maintained its top position in sales for several consecutive months [1]. Group 1: Company Performance - In August, the GMV of the beauty category on Douyin exceeded RMB 20 billion, showing a year-on-year increase of 19.56% and a month-on-month increase of 21.46% [1]. - Han Shu has achieved sales exceeding RMB 700 million in August and has consistently ranked as the top beauty brand on Douyin for the first eight months of this year [1]. - Minsheng Securities highlights that Han Shu's main brand is experiencing strong growth, while other brands like Newpage are also seeing high growth, indicating a robust multi-brand strategy [1].
上美股份涨超5% 主品牌韩束增长强劲 公司积极进行多品类布局