推首款“Miu Miu”香水 欧莱雅加速布局香氛赛道

Core Insights - L'Oréal has launched a new perfume line called "Miutine" in collaboration with Miu Miu, reflecting a blend of high fashion and youthful spirit [1] - The perfume is priced competitively with other high-end brands, with a 30ml bottle costing 890 yuan and a 100ml bottle priced at 1650 yuan [1] - Miu Miu, a luxury brand under the Prada Group, has seen significant growth, achieving a 93.2% increase in sales last year [1] Group 1: L'Oréal's Performance - L'Oréal's sales growth has slowed, particularly in the Chinese market, with a 3% increase in sales to 22.473 billion euros in the first half of the year [2] - The company's operating profit also grew by 3.1%, reaching 4.74 billion euros [2] - The luxury cosmetics division's sales increased by 2%, but there was a 1.9% decline in the second quarter [2] Group 2: Fragrance Business Growth - L'Oréal's fragrance business has emerged as a new growth engine, with an 11% increase in sales in the first half of the year [2][3] - The company plans to accelerate its fragrance portfolio, with new launches including a men's perfume from Prada later this year [3] - L'Oréal has made several investments in fragrance brands, including acquiring stakes in luxury brands and signing exclusive beauty collaboration agreements [3]