LFX(SH:600612) Sou Hu Cai Jing·2025-09-09 05:22Core Viewpoint - The "99 Golden Jewelry Consumption Carnival" in Shanghai marks a significant initiative to boost the local jewelry market through online live streaming and offline exhibitions, responding to the new retail trends and consumer demands in the gold jewelry sector [2][3][4]. Group 1: Event Overview - The "99 Golden Jewelry Consumption Carnival" is a collaborative live streaming event featuring leading brands such as Lao Feng Xiang, Lao Miao, and China Gold, aimed at enhancing consumer access to high-quality gold jewelry [2]. - The event commenced on September 9 and will continue until mid-November, incorporating various online live streaming activities and offline jewelry exhibitions [3]. Group 2: Market Dynamics - The current domestic gold jewelry market is experiencing a transformation, driven by rising international gold prices and evolving consumer preferences that prioritize both cost-effectiveness and emotional value [4]. - The carnival is designed to align with the ongoing development of Shanghai's international jewelry fashion zone, promoting night economy growth and enhancing consumer engagement in the gold jewelry sector [4]. Group 3: Future Prospects - The organizers aim to elevate the "99 Golden Jewelry Consumption Carnival" into a landmark event for the gold jewelry industry in Shanghai and potentially nationwide, establishing it as a key platform for gold jewelry consumption [4].