全品类产品组合+全时段运营模式 海底捞瞄准社区

Core Insights - Haidilao has opened its first community store in Shahe Town, Changping District, Beijing, as part of its "Different Haidilao" initiative, focusing on community needs and offering a diverse range of products and services [1] Group 1: Store Concept and Offerings - The community store features not only traditional hot pot products but also breakfast items such as handmade meat buns, tea eggs, and porridge, along with a cooked food counter [1] - The store is designed with a lightweight spatial layout and an all-day operational model to cater to various dining scenarios and community demands [1] Group 2: Target Audience and Market Strategy - The store is strategically located to serve over ten surrounding communities and several universities, targeting diverse groups including local residents, students, and office workers [1] - The management plans to continuously gather feedback from the community to refine product offerings and services, with future additions expected to include snacks, barbecues, and mixed rice dishes [1]