Core Viewpoint - Fuling Zhacai is actively responding to complex economic conditions and changing consumer trends by implementing a dual-driven strategy focused on diversified development [1] Group 1: Company Strategy - The company is centered around its core product, pickled vegetables, while also expanding into related categories such as "Zhacai+" and other pickled products [1] - Fuling Zhacai is developing two main growth drivers: one focusing on pickled vegetables and the other on Sichuan-style compound seasonings and pre-prepared dishes from the Sichuan-Chongqing region [1] Group 2: Innovation and Product Development - The company has increased its innovation efforts, optimizing and upgrading its pickled vegetable offerings while continuously launching related products like pickled vegetable sauce, stir-fried sauerkraut, and meat sauce [1] - Fuling Zhacai is committed to executing a "multi-category" strategy to strengthen its core pickled vegetable business and broaden growth lines in other product categories [1]
涪陵榨菜:落实双轮驱动战略推进多元化发展,坚定不移执行“多品类”战略