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中泰证券:核心城市购房政策持续优化 看好房地产板块中长期配置机会

Industry Overview - In August 2025, the top 100 real estate companies in China achieved a total sales amount of 220.2 billion yuan, representing a year-on-year decline of 19.2% and a month-on-month decrease of 2.8% [1] - The overall sales data for the real estate industry remains low, but there are signs of marginal recovery expected following policy relaxations [1][3] - The central government's policy stance continues to support a "stop the decline and stabilize" approach, with ongoing optimization of home purchase policies in core cities, leading to a slight recovery in market confidence [1][3] Company Performance - Four companies achieved monthly sales exceeding 10 billion yuan in August, a decrease of one compared to the same period last year [2] - China Merchants Shekou recorded a total sales amount of 19.5 billion yuan, while China Overseas Land & Investment and Poly Developments achieved sales of 18.4 billion yuan and 18.0 billion yuan, respectively, ranking them among the top three in the industry [2] - Among the top 30 companies, 11 reported positive sales growth, with Pu Kai Group and Bangtai Group showing remarkable year-on-year growth rates of 2120.0% and 195.2%, respectively [2] Investment Recommendations - The real estate sector is expected to see a bottoming out and stabilization, with continued focus on policies aimed at stabilizing sales and funding [3] - Companies with strong fundamentals and higher safety margins in first and second-tier cities are recommended for long-term investment, including Binjiang Group, Chengdu Investment Holdings, China Merchants Shekou, Huafa Group, and Poly Developments [3] - In the Hong Kong market, attention is drawn to leading companies with valuation advantages and flexibility, such as Greentown China, Yuexiu Property, and China Resources Land [3]