市值跌去200亿后，珀莱雅赴港IPO

Core Viewpoint - The company, Proya, is facing significant challenges as its performance growth slows to a five-year low, prompting a shift towards the Hong Kong stock market for further international expansion and financing opportunities [1][4][29] Group 1: Financial Performance - In the first half of 2025, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.8% [7] - Compared to the previous year, Proya's mid-year performance has significantly slowed, with 2024 showing a revenue growth of 37.9% and a net profit growth of 40.48% [7] - The brand's revenue growth has declined, with a slight decrease of 0.08% in the first half of 2025, marking the first revenue growth decline in five years [7][8] Group 2: Market Strategy and Internationalization - Proya plans to issue H-shares and list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance its financing capabilities [3][4] - The move to Hong Kong aligns with a broader trend in the beauty industry, where approximately 17 beauty companies are expected to pursue IPOs in the first half of 2025 [6] - If successful, Proya will be the only domestic beauty brand listed in both mainland China and Hong Kong [6] Group 3: Management Changes - Since the appointment of the new CEO, Hou Yameng, in 2024, Proya has undergone significant management changes, including the departure of several key executives [12][14][19] - The new management team is focused on internationalization, technology, digitalization, and brand enhancement [18] Group 4: Investment Activities - Proya has made a strategic investment in the makeup brand Huazhihao, acquiring a 38.45% stake, which is seen as a move to strengthen its position in the makeup segment [21][28] - This investment is part of Proya's strategy to address its weaknesses in the makeup category, as its existing makeup brand, Caitang, has not met growth expectations [28]