Hisense V.T.(SH:600060) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-10 10:33Group 1 - Hisense officially announced its sponsorship as the global official sponsor for the 2026 World Cup during the IFA 2025, marking its sixth sponsorship of a major national team competition in ten years [1][4] - The company has evolved from being a "follower" to a "leader" in technology through continuous innovation and deep industry layout, showcasing its advanced capabilities in AI applications and smart energy [1][10] - Hisense's RGB-Mini LED technology has gained significant attention at IFA, with the company leading the market in large-screen display products, achieving a global market share of 14.38% in TV shipments in the first half of 2025 [3][8] Group 2 - The RGB-Mini LED technology allows for precise control of RGB colors, resulting in superior display quality compared to traditional LED technologies, and is positioned as a cost-effective alternative in the high-end market [8][9] - Hisense's self-developed H7 chip, which powers its RGB-Mini LED TVs, enhances color management and brightness control, achieving a 430% improvement in precision over standard chips [9][10] - The company has introduced the U7S Pro model, which maintains high color purity and control while offering lower power consumption and a more accessible price point, further solidifying its market position [10][12] Group 3 - Hisense's strategic focus on sports marketing has been pivotal in establishing its global brand presence and driving technological upgrades, as evidenced by its partnership with FIFA [3][5] - The company has integrated AI-driven smart services across its product lines, enhancing user experience and promoting a comprehensive ecosystem that connects various smart home devices [12][13] - Hisense's commitment to sustainability is reflected in its smart energy solutions, which optimize energy usage and costs through intelligent management systems [13][14]