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极氪与领克各自成立整车研究院,“一个吉利”战略加速落地|36氪独家
GEELY AUTOGEELY AUTO(HK:00175) 3 6 Ke·2025-09-10 12:25

Core Viewpoint - The "One Geely" strategy is becoming clearer as Geely Group establishes separate vehicle research institutes for its brands Zeekr and Lynk & Co, indicating a shift towards independent operations for these brands after their integration [1][9][10]. Group 1: Establishment of Research Institutes - Geely Group has announced the establishment of Zeekr Vehicle Research Institute and Lynk & Co Vehicle Research Institute, with specific product lines assigned to each [1][3]. - The Z, C, and M product lines, including models like Zeekr 9X and Zeekr 007, are now under the Zeekr Vehicle Research Institute, while the L and K product lines, including Lynk & Co 900 and Lynk & Co 08, are under the Lynk & Co Vehicle Research Institute [1][2]. Group 2: Integration and Management Structure - The integration process began with the unification of the smart cockpit teams, which is now led by Geely's Chief Cockpit Scientist, Jiang Jun [4][5]. - Geely has also formed the Galaxy Division to manage all its new energy passenger vehicle brands, further streamlining its operations [6]. - The integration of the autonomous driving teams has resulted in a new team of over 3,000 members under Qianli Technology, adopting a dual CEO structure [7][8]. Group 3: Strategic Goals and Expectations - Geely's integration aims to enhance efficiency, with targets for growth exceeding 5% and cost savings in R&D and management expenses projected to be in the tens of billions annually [14]. - The establishment of separate vehicle research institutes is expected to strengthen brand differentiation, with Zeekr positioned as luxury and technology-focused, Lynk & Co as trendy and sporty, and Galaxy as a mainstream new energy brand [14]. Group 4: Market Performance and Future Outlook - Geely's vehicle deliveries have shown significant growth, with 23.77 million units delivered in July, a 58% year-on-year increase, and 25.02 million units in August, indicating strong market performance [15]. - As of the end of August, Geely has delivered a total of 1.897 million vehicles, achieving 63.2% of its annual sales target of 3 million units, suggesting a positive outlook for reaching its goal of 5 million units by 2027 [15].