BABA(US:BABA) 3 6 Ke·2025-09-10 12:31Core Insights - Gaode aims to shift user inquiries from navigation to recommendations for dining options, indicating a strategic pivot towards enhancing local lifestyle services [1][2] Group 1: Gaode's New Initiatives - Gaode launched the "Gaode Street Ranking" to provide comprehensive merchant ratings, directly competing with Meituan's Dazhong Dianping [2][3] - The project was initiated in June 2023 under CEO Guo Ning's leadership, with a focus on maintaining high confidentiality during development [2][3] - Gaode's previous attempts to enter the local lifestyle market began in 2020, but the integration of its services has faced challenges, particularly with the merger of Koubei into Gaode [3][12] Group 2: Competitive Landscape - Meituan has responded by revamping its Dazhong Dianping platform to enhance quality takeout services, indicating a fierce competitive environment [2][9] - The ongoing battle between Alibaba and Meituan in the food delivery sector has now extended to in-store services, with both companies investing heavily to capture market share [9][13] - Other players like JD.com and Douyin are also entering the local lifestyle market, intensifying competition and diversifying the landscape [13][14] Group 3: Operational Challenges - Gaode's operational capabilities in managing merchant relationships and service delivery have been criticized, impacting its competitive edge against Meituan [11][12] - The integration of AI technology is seen as a potential solution to enhance user experience and operational efficiency, with Gaode aiming to leverage its large user base for data-driven insights [5][7] - The success of Gaode's new initiatives will depend on its ability to build a robust operational framework and effectively collaborate with other Alibaba services [12][14]