Apple(US:AAPL) Ge Long Hui·2025-09-10 13:00Core Viewpoint - Goldman Sachs' research report indicates that the recent launch of Apple's iPhone 17 series aligns with expectations in terms of design, but the storage options and pricing were surprising, which is expected to support continued growth in average selling prices. The firm maintains a "Buy" rating for Apple with a target price of $266 [1]. Group 1 - The design changes of the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max meet expectations [1]. - Unexpected storage options and pricing are anticipated to support the growth of average selling prices [1]. - The growth in Apple's installed base, long-term service growth, and new product innovations are expected to offset headwinds in product revenue cycles [1]. Group 2 - Market concerns regarding slowing product revenue growth may overshadow the strength of Apple's ecosystem and the sustainability and visibility of related revenues [1].