Hisense V.T.(SH:600060) Tai Mei Ti A P P·2025-09-10 14:12Core Viewpoint - The RGB-Mini LED technology is gaining traction among major display manufacturers, with Hisense leading the way in mass production and product offerings, indicating a significant shift in the display technology landscape [1][3][11]. Group 1: Hisense's Leadership - Hisense is the first global manufacturer to achieve mass production of RGB-Mini LED TVs, showcasing its 116-inch RGB-Mini LED TV UX at the IFA 2025 [1][5]. - The company plans to launch the new RGB-Mini LED TV U7S Pro by the end of September, available in sizes of 75, 85, and 100 inches [5][6]. - Hisense's RGB-Mini LED TV UX has received recognition from users and professional organizations in 20 countries within six months of its launch [5]. Group 2: Technological Advancements - The U7S Pro features advanced specifications, including 100% BT2020 color gamut, 108 bits color precision, and low blue light protection, while significantly reducing the price to 20,000-30,000 yuan [6][10]. - Hisense's self-developed AI picture quality chip, the XinXin H7, supports the highest industry partition control and addresses traditional RGB LED limitations [7][10]. - The upgraded RGB-Mini LED chip has improved brightness by 120% and energy efficiency, while also enhancing picture uniformity by 30% [10]. Group 3: Market Position and Future Outlook - Hisense anticipates that 2025 will be a pivotal year for the promotion of RGB-Mini LED technology, with expectations of a 10%-20% price reduction annually as technology matures [5][10][11]. - The company is expanding its global production capacity, with stable mass production in its Vietnam factory and plans for further expansion in regions like South America, the Middle East, and Africa [11]. - Despite competition from global giants like Samsung and Sony, Hisense maintains a leading position in the high-end display market due to its first-mover advantage and patent strategy [10][11].