“喝美酒庆美事”，水井坊・井18创新渠道政策，携手渠道客户共赴未来

Core Insights - The Chinese liquor industry is at a crossroads of "value reassessment" and "stock competition," with innovative products like Shui Jing Fang's "Jing 18" being key to breaking through [1][9] - Shui Jing Fang's "Jing 18" aligns with the trend of rational consumption and aims to provide high quality at a reasonable price, responding to consumer demand for emotional value [1][10] Product Development - Shui Jing Fang's "Jing 18" integrates traditional craftsmanship with modern consumer needs, using aged liquor to enhance quality and embody the concept of "good liquor above good liquor" [3][4] - The product features a dual aroma profile and a unique fermentation process, resulting in a rich and layered flavor experience [4][10] Market Positioning - "Jing 18" targets the mid-to-high-end price segment, emphasizing quality over price competition, and aims to meet the evolving preferences of consumers for comfort and celebration [10][11] - The product's launch coincides with major holidays, providing consumers with a new option for festive gatherings [10][11] Channel Strategy - Shui Jing Fang employs innovative sales policies to protect channel partners' profits, ensuring a sustainable and mutually beneficial relationship [11][13] - The company limits annual product supply and partner numbers to maintain product scarcity and value, enhancing channel confidence and profitability [11][13][15] Brand Legacy - The brand's heritage of over 600 years is reflected in "Jing 18," which combines historical significance with contemporary appeal, reinforcing its position as a leader in the liquor industry [1][7][15] - The design of "Jing 18" incorporates elements that celebrate its cultural roots while appealing to modern aesthetics, creating a strong visual identity [5][7]