Hisense V.T.(SH:600060) Ge Long Hui·2025-09-10 20:29Core Viewpoint - Hisense refrigerators have been officially designated as the global official refrigerator for the 2026 World Cup, marking their seventh appearance at international top football events after sponsoring three European Championships, two World Cups, and one Club World Cup [1][3]. Group 1: Sponsorship and Brand Exposure - Hisense refrigerators have established a long-term relationship with international football events, starting with the 2016 European Championship, positioning themselves as pioneers in Chinese sports marketing [3][4]. - The upcoming 2026 World Cup will mark the 11th year of Hisense's association with international football, reflecting the company's commitment to long-term strategies and global consumer engagement [3][4]. - Hisense has consistently participated in major football events, becoming one of the Chinese refrigerator brands with the longest association and deepest involvement in world-renowned sports events [3][4]. Group 2: Technological Innovation and Market Leadership - Hisense has positioned "freshness" as a core value, relying on continuous technological innovation to lead the industry, including the development of vacuum preservation technology [6]. - The company has made significant advancements in preservation technology, evolving from the 1.0 era of vacuum refrigeration technology to the 4.0 era, which incorporates magnetic fields into preservation methods [6]. - In 2024, Hisense will lead the establishment of industry standards for vacuum preservation, addressing a decade-long gap in standardization within the field [6]. Group 3: Consumer Engagement and Experience - Hisense plans to launch new products aimed at enhancing the viewing experience for fans during the 2026 World Cup, emphasizing the integration of technology into everyday life [7]. - The company aims to provide fans with an enjoyable experience of watching football while enjoying fresh food, showcasing the impact of technology on lifestyle [7].