BYD(SZ:002594) Tai Mei Ti A P P·2025-09-10 21:34Core Viewpoint - BYD's Fangchengbao brand has launched the Ti7 model, aiming to penetrate the mainstream family vehicle market with competitive pricing and high-end features, potentially reshaping the 200,000 RMB SUV segment [2][6]. Group 1: Product Launch and Features - The Ti7 was officially launched on September 9, with a starting price of 219,800 RMB, lower than the anticipated 250,000 RMB threshold [2]. - All variants of the Ti7 come equipped with high-spec features such as a dual-arm front suspension, leather seats, and BYD's latest intelligent driving assistance system [2]. - The Ti7 is designed with a focus on family users, offering spacious interiors and practical storage solutions, including a 1,880-liter cargo space when the rear seats are folded [4][5]. Group 2: Market Positioning and Strategy - The Fangchengbao brand initially gained traction in the niche off-road market with models like the Leopard 5 and Leopard 8, but aims to expand into the larger family vehicle market for sustained growth [3][4]. - The Ti7 is positioned to compete in a highly competitive segment, facing rivals such as Li Auto L6 and AITO M7, which are all vying for the same family-oriented consumer base [6][7]. Group 3: Intelligent Ecosystem and User Experience - The Ti7 introduces an innovative smart ecosystem, including the BYD Pad, which supports various vehicle control functions and enhances the in-car experience [5]. - The vehicle aims to transcend traditional transportation roles, becoming a personalized mobile space that caters to the needs of young families [5][7]. Group 4: Sales Goals and Market Challenges - The brand's general manager has set an ambitious sales target of 20,000 units per month for the Ti7, with aspirations to reach 30,000 units [6]. - The competitive landscape in the 200,000 RMB SUV market is intense, requiring brands to focus on comprehensive user experiences beyond just hardware specifications [7][8].