雷军身心俱疲？小米又摊上两件大事

Group 1 - Xiaomi's marketing prowess, led by Lei Jun, has generated significant attention for both Xiaomi smartphones and cars, but this attention can also lead to backlash [1] - Recently, Xiaomi's China market manager Wang Teng was dismissed for serious violations, marking one of the company's strictest internal disciplinary actions in recent years [3][5] - Wang Teng allegedly leaked confidential information, including pricing strategies and supply chain costs, for personal gain, although he denied selling company secrets [5] Group 2 - Negative feedback has emerged regarding the Xiaomi YU7 car, with owners discovering "test car" markings on their new vehicles, raising doubts about the authenticity of their purchases [7][9] - Xiaomi's customer service explained that these markings are from static stickers used during factory evaluations, but some customers remain skeptical, fearing their cars were used for dynamic testing [9] - The controversy surrounding the YU7 follows a series of public relations challenges for Xiaomi, including a tragic accident involving the SU7 model that has led to increased scrutiny of smart driving regulations [10][11] Group 3 - The company faced criticism for marketing a non-automotive-grade chip in its vehicles while promoting a car accessory as automotive-grade, leading to public outrage [11] - Reports of prepayment demands for vehicles still in production have drawn parallels to real estate practices, further complicating Xiaomi's reputation in the automotive sector [14] - The ongoing controversies highlight the challenges Xiaomi faces as it navigates the automotive market, with increasing scrutiny on its marketing strategies and product quality [14]