“2T内存版iPhone”定价1999美元，苹果开始冲击2000美元价位

Core Insights - Apple is transitioning into a high-end iPhone era with the introduction of the iPhone 17 Pro Max priced at $1999, marking the first time an iPhone has approached the $2000 price point, indicating a significant psychological threshold for consumers [1][4] - The pricing strategy for the iPhone 17 series has been relatively conservative, with the base model starting at $1099, only $100 more than the iPhone X launched in 2017, and the iPhone Air priced at $999, reflecting a modest increase [2][3] Pricing Strategy - The iPhone 17 Pro's starting price of $1099 is a slight increase from the iPhone X, and the base storage for the Pro series has been doubled to 256GB to mitigate the impact of price increases [2] - Apple's pricing adjustments come at a time when consumers are prepared for price changes due to tariffs, suggesting a strategic approach to maintain market acceptance [2][3] Future Outlook - Mark Gurman suggests that the $1999 price point for the iPhone 17 Pro Max is a "market testing balloon," indicating Apple's confidence in a segment of its customer base willing to pay premium prices for top-tier products [4] - Apple plans to introduce its first foldable iPhone next year, which is expected to be priced significantly above $2000, based on current market comparisons with similar products from competitors [4] - The upcoming "iPhone 20," anticipated to be a groundbreaking product, is expected to set a new pricing standard in the smartphone market, potentially exceeding current price norms established by the iPhone X [5]