面对AI 营销，消费者选择“用魔法打败魔法”

Core Insights - The rise of AI-generated content in e-commerce has led to a significant challenge in maintaining consumer trust and brand integrity [2][21][24] - E-commerce platforms like Taobao and Zomato are taking measures to combat the misuse of AI-generated images, while others like Uber Eats are embracing AI to enhance user experience [4][17][19] Group 1: AI in E-commerce - Some e-commerce sellers have started using AI to create misleading product images, leading to consumer dissatisfaction when the actual products do not match the representations [2][10] - The use of AI-generated content has created a closed loop of trust issues between brands and consumers, as AI technology becomes more prevalent [2][21] Group 2: Platform Responses - Taobao has implemented measures to identify and block AI-generated images that misrepresent products [4] - Zomato has banned AI-generated food images in response to customer complaints, while Uber Eats is providing AI tools to assist merchants [16][17] Group 3: Brand Impact - Brands are facing increased operational costs and challenges in maintaining consumer trust due to the prevalence of AI-generated false content [22][23] - Companies are adopting strategies to mitigate risks, such as using AI tools for content verification and monitoring suspicious activities on social media [23][24] Group 4: Future Considerations - The relationship between brands, platforms, and consumers regarding AI must evolve beyond a defensive stance to foster genuine trust [26][27] - A collaborative approach among all stakeholders is essential to leverage AI for building stronger relationships rather than perpetuating deception [27]