中小企业协会朱玉：呵护“人间烟火气” “高德扫街榜”大有可为

Core Viewpoint - Alibaba's Gaode Map launched the "Gaode Street Ranking," a user behavior-based ranking system aimed at supporting offline dining and service consumption, alongside a subsidy program to encourage foot traffic to local businesses [1][4]. Group 1: Gaode Street Ranking - The "Gaode Street Ranking" is the first of its kind to create a new offline service credit system based on user behavior, aiming to alleviate the flow trap for small and medium-sized enterprises (SMEs) [1][4]. - The ranking incorporates unique and authentic data dimensions, utilizing real navigation, search, and visit behavior to ensure that the data is difficult to manipulate, thus preventing the "review inflation" phenomenon [2][3]. - The ranking integrates the Sesame Credit system, enhancing the credibility of evaluations by weighting them according to user credit levels and employing AI for risk control and filtering of false information [3]. Group 2: Support for SMEs - The "Gaode Street Ranking" emphasizes the importance of "smoky small shops," which are local businesses that may not excel in online operations but have good reputations, helping them gain visibility among consumers [4]. - The initiative provides a new opportunity for SMEs to escape the competition of inflated ratings and focus on improving product quality and service experience [4][5]. - Recommendations for supporting SMEs include tax relief, optimizing the business environment, and promoting digital transformation to help them adapt to the digital age [5]. Group 3: Role of Large Platforms - Large platform companies are seen as crucial drivers for boosting consumption, with suggestions to innovate consumption scenarios and lower consumer decision-making costs through subsidies and vouchers [6][7]. - Platforms should ensure a trustworthy consumption environment by combating false advertising and ensuring product quality, thus encouraging consumer spending [7]. - The ultimate goal is to create a healthy ecosystem where good businesses thrive, leading to a virtuous cycle of consumer spending and business profitability [7].