从高仿Labubu到伪造提货卡 抖音电商开展打假“三连击”

Core Insights - Douyin e-commerce has initiated a series of special governance actions to address issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes, with three actions taken within four days [1][2] Group 1: Governance Actions - The platform has identified merchants selling counterfeit products under the guise of genuine items, leading to the removal of over 200 non-compliant merchants and more than 600 influencers from the Douyin marketplace [1] - Specific actions include the removal of products falsely advertised as "genuine Labubu" and "new unopened," which were actually replicas or high-quality imitations [1] Group 2: Fraudulent Activities - Douyin has also targeted fraudulent activities involving "fruit pick-up cards," where merchants lured consumers with low-priced fruit but issued fake pick-up cards, resulting in financial losses for users [2] - A total of 1,229 non-compliant stores and 373 influencers have been dealt with in relation to this fraudulent scheme [2] Group 3: Consumer Protection Measures - The platform has taken action against 25 merchants for leaking user information, which led to scams where consumers received unsolicited messages or calls claiming "wrong charges" [2] - Douyin e-commerce emphasizes ongoing efforts to strengthen governance, enhance cooperation with brand partners, and establish a counterfeit prevention database to protect consumer rights and maintain a trustworthy e-commerce environment [2]