Apple(US:AAPL) Sou Hu Cai Jing·2025-09-11 09:19Core Viewpoint - September is recognized as "Consumer Electronics Month" in the A-share market, highlighted by Apple's annual fall event where new products are unveiled, generating significant anticipation in the tech industry [1] Product Launches - Apple introduced the iPhone 17 series and the Air model, along with AI-supported real-time translation features in AirPods Pro 3 [2] - Several domestic brands, including Lenovo, Red Magic, Redmi, and Huawei, have launched high-performance compact tablets to meet diverse consumer needs [2] Market Performance - The Consumer Electronics Index has shown varying performance from September to October over the past six years, with notable increases in 2019 and 2024, while experiencing declines during the pandemic years [3] - The index performance from September to October is as follows: - 2019: 15.82% - 2020: -7.10% - 2021: -0.99% - 2022: -16.18% - 2023: 5.13% - 2024: 23.56% [3] Policy Support - The central government's subsidy policy for replacing old electronics is set to distribute 300 billion yuan in subsidies by October, with the fourth batch of 69 billion yuan covering various electronic products [4] - The back-to-school season is expected to drive demand for essential electronic devices among new university students [4] Investment Opportunities - The "fruit chain" index is recommended for investment, as Apple continues to explore opportunities in smart wearables and accessories, which are expected to contribute to growth despite pressure on overall device sales [5] - The "fruit chain" concentration is higher in the Guozheng Consumer Electronics Theme Index compared to the Zhongzheng Consumer Electronics Index, with key players like Luxshare Precision, BOE Technology, and GoerTek [6][7] Index Comparison - The Guozheng Consumer Electronics Index focuses on the entire consumer electronics supply chain, while the Zhongzheng index includes sectors like lithium batteries and solar energy, making it more diversified [7] - Historical performance shows that the Zhongzheng index has outperformed in the long term, while the Guozheng index offers more short-term volatility [7] ETF Products - The only ETF tracking the Guozheng Consumer Electronics Index is the Huaxia Guozheng Consumer Electronics Theme ETF, with a scale exceeding 4 billion yuan [11] - The Zhongzheng Consumer Electronics Index has multiple ETF products, including E Fund and Fortune ETFs, which have been tested in the market [11] Additional Indices - The Zhongzheng 5G Communication Theme Index has shown significant returns, with a one-year increase of 116.65%, indicating strong potential for future growth [12] - The Zhongzheng Electronic 50 Index covers the largest 50 listed companies in the electronics and semiconductor sectors, reflecting a high overlap with the "fruit chain" [13] - The Zhongzheng Smart Consumer Theme Index includes a diverse range of sectors, with a concentration of over 20% in "fruit chain" related stocks [14] Market Outlook - Institutions are optimistic about the future of the industry, with expectations of policy support and product innovation from major players like Apple, particularly in AI-related investments [15]