Workflow
卫龙美味(09985.HK):魔芋制品促增长 高效控费显成效

Core Viewpoint - In the first half of 2025, Weilong's total revenue reached 3.483 billion yuan, with a year-on-year growth of 18.5%, and net profit was 736 million yuan, also up 18.5% [1][2] Group 1: Financial Performance - The company achieved a gross profit of 1.642 billion yuan, reflecting a year-on-year increase of 12.3% [1] - The board of directors decided to distribute an interim dividend of 0.18 yuan per share [1] Group 2: Product Performance - Vegetable products contributed the largest revenue increase, with their revenue share rising by 10.8 percentage points to 60.5%, benefiting from the rapid expansion of konjac products and health snack trends [1] - The company plans to launch new products such as stinky tofu to drive revenue growth during peak seasons [1] Group 3: Channel Performance - Offline channels generated revenue of 3.147 billion yuan, a year-on-year increase of 21.5%, accounting for 90.4% of total revenue [1] - The company collaborated with 1,777 offline distributors, with emerging channels like snack wholesale stores and membership stores contributing to new store openings [1] - Online channel revenue was 336 million yuan, down 3.8% year-on-year, as traditional e-commerce platforms faced pressure [1] Group 4: Cost Management - The company's gross margin decreased by 2.6 percentage points to 47.2% due to rising raw material prices, particularly konjac powder [2] - The company implemented cost optimization measures, resulting in a decrease in distribution and sales expense ratio by 1.1 percentage points to 15.1% and a management expense ratio decline of 2.4 percentage points to 5.8% [2] - These measures helped maintain a net profit margin of 21.1%, partially offsetting the impact of rising raw material costs [2] Group 5: Investment Outlook - The company is expected to achieve EPS of 0.51, 0.62, and 0.79 for 2025-2027, with corresponding PE ratios of 21.5, 17.6, and 13.8 based on the closing price of 13.94 HKD on September 9, 2025 [2] - Projected revenues for 2025-2027 are 7.587 billion, 9.190 billion, and 11.132 billion yuan, with a consistent year-on-year growth of 21.1% [2] - As a leading player in the spicy snack food industry, the company benefits from an omnichannel strategy and emerging channels contributing to revenue growth, leading to a recommendation of "Buy-A" [2]