Apple(US:AAPL) 3 6 Ke·2025-09-11 11:21Core Viewpoint - Apple's recent product launch event on September 9 revealed the iPhone 17 lineup, which includes four models, similar to the previous year. Despite pricing aligning with market expectations, the stock market reacted negatively, with Apple shares dropping by 1.48% due to pessimism surrounding the iPhone 17 [1]. Group 1: Product Pricing and Market Strategy - The starting prices for the iPhone 17 Air and 17 Pro have increased by 1000 yuan compared to last year's models [1]. - Apple has shifted its strategy in China, moving away from price cuts to strengthen its distribution channels by entering platforms like Douyin and Xiaohongshu [3][11]. - The iPhone 17 Air represents a new design series for Apple, indicating high expectations from the company [6]. Group 2: Sales Performance and Challenges - Apple's sales in China have faced significant challenges, with a 13.38% year-over-year revenue decline in Q4 2022, marking the largest drop in six years [9]. - The company managed to achieve a 4% year-over-year revenue growth in the Greater China region for the fiscal quarter ending June 28, 2023, aided by promotional efforts [10]. - The reliance on pricing strategies has diminished, as Apple can no longer utilize aggressive discounting tactics to boost sales [11]. Group 3: Channel Expansion and AI Integration - Apple's collaboration with Douyin began during a challenging period in 2023, with the launch of an official flagship store [11]. - The company has also entered Xiaohongshu, focusing on community engagement rather than direct sales, which aligns with the platform's user demographics [13][15]. - To maintain competitiveness in the AI sector, Apple is exploring partnerships with Alibaba and Baidu for AI services, indicating a shift towards collaboration rather than solely relying on in-house development [21][24].