MEITUAN(HK:03690) Bei Jing Shang Bao·2025-09-11 15:15Core Insights - The 2025 World Tourism Cooperation and Development Conference highlighted the digital transformation in the tourism industry, focusing on how traditional tourism can adapt to digital trends and enhance inbound tourism quality [1][4]. Group 1: Conference Highlights - The conference featured discussions among mayors and industry experts on the impact of digitalization on tourism and the high-quality development of inbound tourism [1]. - The "World Tourism Destination Competitiveness Index Report (2025)" and the "World Tourism City Development Report (2024-2025)" were released, with Beijing and Shanghai ranked among the top 20 competitive cities globally, specifically 5th and 9th respectively [2][3]. Group 2: Beijing's Competitive Edge - Beijing's unique status as the only city to host both Summer and Winter Olympics, along with its eight UNESCO World Heritage sites, contributes to its competitive ranking [2]. - The integration of technology in tourism, such as AI-guided tours and augmented reality experiences, enhances visitor engagement and expands tourism boundaries [2][3]. Group 3: Technological Innovations - The conference showcased Beijing's innovations in tech-enabled cultural tourism, including AI translation devices and interactive exhibits [3]. - The theme "Smart Tourism for a Shared Future" emphasized the role of technology in reshaping travel experiences and optimizing tourism management [4]. Group 4: Inbound Tourism Trends - There is a noticeable shift in inbound tourism preferences towards immersive, small-group experiences that combine culture with sports and gastronomy [5]. - The increase in family and leisure travel among international visitors is evident, with 40% being first-time travelers, highlighting the demand for multilingual and self-service options [5][6]. Group 5: Industry Responses - Companies like Meituan and Qunar are leveraging AI and multilingual services to enhance the travel experience for inbound tourists, with significant growth in bookings for lesser-known destinations [6]. - The trend indicates a growing desire among foreign travelers for emotional and experiential journeys rather than mere sightseeing [6].