POP MART(HK:09992) Hua Xia Shi Bao·2025-09-12 00:38Core Insights - The rise of LABUBU has made the trendy toy industry a darling of the capital market, with significant attention at the 2025 Service Trade Fair in Beijing [1] - The event showcased popular original IPs from companies like Pop Mart, Letsvan, and 52TOYS, highlighting the innovative strength of Chinese original trendy toys and the cultural confidence of the industry [1][2] Company Highlights - Pop Mart participated as the exclusive trendy culture brand partner, featuring major IPs like LABUBU and MOLLY at two exhibition booths, and created an interactive experience with a large art installation [2] - 52TOYS presented a diverse range of products, including collaborations with the China National Museum's cultural brand, showcasing the integration of creativity and cultural significance in toys [3] - Letsvan's WAKUKU series gained immense popularity, driven by celebrity endorsements, leading to high foot traffic and sales at the fair [2][3] Industry Trends - The trendy toy sector is evolving from niche markets to mainstream culture, with increasing global exposure through events like the Service Trade Fair [4] - The industry's growth is fueled by a shift towards emotional and experiential consumption, with consumers valuing the cultural and emotional aspects of trendy toys [3][4] - The trend of "going global" is evident, with companies like Pop Mart and Letsvan expanding their international presence and showcasing Chinese cultural creativity on a global stage [5][6] Market Performance - Pop Mart's overseas revenue surged by 375% to 5.07 billion yuan in 2024, with a significant expansion of its global store network [6] - The company aims to leverage international platforms to enhance the visibility and diversity of trendy toy IPs, contributing to its global strategy [6][7] - Letsvan has initiated localized operations in Southeast Asia and North America, marking a significant step in its global strategy [6][7]