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财报季观察|消费“分野”,燕之屋(1497.HK)们向上生长

Core Viewpoint - The financial performance of traditional consumer leaders is under pressure, while new consumption forces centered around "self-care" are emerging, indicating a profound transformation in the consumer market [1] Industry Overview - The dietary supplement industry is showing strong growth potential, becoming a "value mine" with significant room for development [4][6] - The global market for dietary supplements is steadily growing, with emerging markets like China having substantial potential for improvement [6] Company Performance - Notable companies in the dietary supplement sector include: - Baolong Chuangyuan: Revenue of 649 million, YoY growth of 22.18%, net profit of 171 million [5] - Jiabiyou: Revenue of 307 million, YoY growth of 17.60%, net profit of 108 million [5] - Jindawei: Revenue of 1.728 billion, YoY growth of 13.46%, net profit of 247 million [5] - Companies like Dong'e Ejiao and Tongrentang are also making significant strides in the market [8][9] Market Trends - The probiotic market is gaining traction, with a high repurchase rate of 80% within six months, indicating a shift towards long-term health management [7] - The menopausal market in China has a large potential user base, with over 210 million women experiencing related discomforts, leading to increased demand for dietary supplements [7] Competitive Landscape - Companies that can position themselves in key segments and diversify their offerings are likely to thrive, such as Dong'e Ejiao and Yanzhiwu [8] - Yanzhiwu has established a strong market position through extensive R&D and product innovation, including the launch of new products like Yanzhiwu peptide [12][14] Consumer Behavior - Consumers are becoming more rational and value-driven, focusing on product efficacy and quality, which is reshaping the dietary supplement market [10][11] - The introduction of new formats like gummies and beverages is gaining acceptance among consumers [10] Future Outlook - The dietary supplement industry is expected to continue its growth trajectory, driven by evolving consumer needs and preferences [7][16] - Companies like Yanzhiwu are well-positioned to capitalize on these trends, supported by strong brand recognition and innovative product offerings [14][16]