KWEICHOW MOUTAI(SH:600519) Ren Min Wang·2025-09-12 02:55Core Viewpoint - The article emphasizes the rigorous quality control and production processes of Moutai, highlighting its commitment to maintaining high standards in the production of its famous liquor, which is deeply rooted in local agricultural practices and technological advancements. Group 1: Quality Control and Production Process - Moutai liquor undergoes 30 processes and 165 operational steps, involving approximately 8,100 manual interventions over a span of 5 years to ensure quality stability [1][2] - The company has invested in organic sorghum bases since 2001, providing farmers with seeds, biological agents, and organic fertilizers, while also offering agricultural insurance to mitigate natural disaster risks [2] - Moutai has increased the purchase price of red sorghum from 2 yuan per kilogram to 11.2 yuan per kilogram over the past 20 years, exceeding market averages [2] Group 2: Technological Innovation and Research - In 2024, Moutai plans to increase its R&D investment by 11% to 820 million yuan, with new national and provincial innovation platforms established to cover various aspects of the production chain [6] - The company has transitioned from merely procuring materials to building planting bases and engaging in scientific agriculture, reflecting a shift towards more controlled and innovative production methods [2][6] Group 3: Consumer-Centric Approach - Moutai's management team has actively engaged with consumers and distributors nationwide to enhance its service system, indicating a shift from a product-centric to a service-oriented business model [7][8] - The company aims to create a matrix of functional, experiential, and emotional value to meet evolving consumer demands, emphasizing the importance of service in the current market landscape [8]