Apple(US:AAPL) Sou Hu Cai Jing·2025-09-12 05:07Core Viewpoint - The iPhone 17 series has been officially launched, with a notable shift in strategy from Apple, particularly with the standard version emphasizing "value for money" [1][2]. Pricing Strategy - The iPhone 17 standard version is positioned as the new "mainstream" model, featuring a 120Hz high refresh rate, peak brightness of 3000 nits, and starting storage of 256GB, moving away from the previous 128GB base model. The price starts at 5999 yuan, effectively offering more features without a price increase, appealing to consumers [2][4]. Market Reception - Following the launch, there has been a largely positive response from the tech community, with predictions that the iPhone 17 standard version could become a significant model in terms of sales, potentially achieving record-high sales for the series [4]. Competitive Landscape - Despite the improvements in the iPhone 17 standard version, questions remain about its competitiveness against flagship Android models at the same price point of 5999 yuan. There are concerns about whether Apple is unwilling or unable to compare itself directly with competitors [7]. Product Innovation - The iPhone 17 series introduces some innovations, but they are perceived as limited. The standard version aims to attract new users with its "value for money" approach, while the Air model focuses on being lightweight but sacrifices battery life and requires additional purchases for accessories [9][11]. High-End Model Analysis - The Pro series maintains stability with upgrades in imaging and cooling, but lacks standout features. The top configuration of the iPhone 17 Pro Max reaches 2TB and is priced at 17999 yuan, comparable to foldable phones, raising questions about consumer acceptance [11]. Consumer Expectations - There is a discrepancy between consumer expectations and the offerings of the iPhone 17 series. The perceived "value for money" of the standard version is challenged by the fact that it is the only model using the A19 processor, while the others utilize the A19 Pro processor [15]. Conclusion on Market Impact - The iPhone 17 series may initially generate excitement but is likely to experience a decline in interest over time. Current consumer trends indicate a shift away from the pursuit of the latest models, suggesting that future iterations, such as a potential foldable iPhone, may be more appealing [19].