Apple(US:AAPL) Guan Cha Zhe Wang·2025-09-12 05:37Core Viewpoint - Apple has launched four new iPhone models, with the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max available for pre-order on September 12 and officially released on September 19. The iPhone Air will not be released simultaneously due to regulatory issues related to its eSIM design [1][4]. Group 1: Product Launch Details - The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max will start pre-orders at 8 PM Beijing time on September 12, with official sales beginning on September 19 [1]. - The iPhone Air's release is pending regulatory approval, with Apple expressing eagerness for users to experience the device [1][4]. Group 2: eSIM Technology - The iPhone Air features a unique eSIM-only design, eliminating the physical SIM card slot to enhance battery capacity [4]. - eSIM (Embedded-SIM) technology allows for remote updates and is supported by over 500 global carriers, facilitating easier connectivity while traveling [4]. - In China, eSIM activation for the iPhone Air will be supported by China Mobile, China Telecom, and China Unicom, with specific timelines dependent on regulatory approval [4][6].